![]() touch gold with the MoonSwatch? I believe so. Hayek Jr., CEO of Swatch Will it break the internet again?ĭid Swatch and Mr. The hype was real and still is real, despite what nay-sayers want you to believe.ĮTA CEO Mr. Despite the criticism from watch fans who were annoyed by the MoonSwatch product itself or frustrated because they could not get a hold of one, the MoonSwatch articles broke all traffic records on Fratello. Last year, Swatch broke the internet - not only for one day but for weeks, even months. For the release, Swatch chose London, Milan, Zürich, and Tokyo specifically because these cities have a special association with gold - London, for example, because that’s where the global price of gold is fixed and Zürich because of the banks and gold reserves there. And no, there’s no guarantee that you will be able to buy one if you show up at one of the events. The markup for this version is 25 Swiss francs, for a total of CHF 275.Īs always, you can only purchase one MoonSwatch Mission to the Moon with Moonshine Gold per person. Swatch hasn’t communicated how many hands have been produced (other than “probably not enough”), but the brand did state that recycled gold has been used from its own certified refinery.īesides the Moonshine Gold-coated seconds hand, this will come with the aforementioned certificate as well as in a special (gold) box. A certificate that comes with this watch underlines this important short production run. The Moonshine Gold-coated seconds hand was produced on one day in February during the full moon. This means that Swatch coated the MoonSwatch’s chronograph seconds hand with the Moonshine Gold alloy. As an addition to the Omega and Swatch’s MoonSwatch collaboration, the latter brand now also uses Moonshine Gold. Since then, Omega also used it on two more Speedmaster models in 2022. Omega Speedmaster Apollo XI Moonshine from 2019 Moonshine Gold-coated chronograph seconds hand ![]() It gives the gold a paler shade, but it also enhances the longevity of its color and luster. This 18K alloy consists of 75% gold (hence the 18 karats), 14% silver, 1% palladium, and less than 9% copper. In 2019, Omega introduced the Speedmaster Professional Apollo 11 50th Anniversary in Moonshine Gold. It’s this one run, and the regular Mission to the Moon will still be available (at times) in the selected Swatch boutiques.įor the release, Swatch chose London, Milan, Zürich, and Tokyo specifically because these cities have a special association with gold This model is not the 12th model of the original MoonSwatch series, nor will the other MoonSwatch models get this gold treatment. Unfortunately, however, nothing is carved in stone yet.Īlso, it will (again) not be available online, so you need to go out and keep an eye on points of sale for this Mission to Moonshine Gold watch. Swatch indicated that it might come up for sale (again) during the next full moon. It is only in those cities that this watch will go on sale at 7:00 PM local time. The brand announced that the new Mission to Moonshine Gold will be available today in Tokyo, Zürich, Milan, and London. And just like last year’s announcement of the MoonSwatch, this is exactly what Swatch is after. Our prediction article from last Sunday definitely ruffled some feathers, to say the least. Mission to the Moon with a touch of Moonshine Gold! This watch is exactly the same as the MoonSwatch Mission to the Moon but with a little Moonshine Gold twist. Swatch dropped another little bomb today! Meet the Swatch MoonSwatch Mission to the Moon with a Moonshine Gold seconds hand - or better said, the Mission to Moonshine Gold.
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